Antara Genting Branding

An upcoming luxury development at the peaks of Genting Highlands by Aset Kayamas.

Industry

Property Developer

Service provided

Brand Strategy, Brand Positioning, Brand Messaging, Marketing Materials, Brand Design, Logo Design, Website Design, Information Architecture, Copywriting, Digital Design, UI/UX Design, Website Development, Shopify Development, Content & Creative

challenge

To brand the next icon for resort living located right next to Resort World Genting. It has to differentiate itself from RWG, but at the same time compliment it as a neighbour.

approach

We wanted to contrast Resort World’s Genting exciting and entertaining identity - by becoming its natural and rejuvenation neighbour. We named it ‘Antara’ meaning ‘in-between’. In between the sun and sky; the forest and mountain. Infused with lines of sun rays, colours of nature, and form of mountains.

result

The brand adds more value to the highlands in terms of offerings. To play at Genting, and to live at Antara.